Last month, I had the exciting opportunity to attend Magic Market Week in Las Vegas, NV thanks to Indigenous. Actually comprised of 9 different apparel trade shows spread over two different locations, my day at MAGIC was really exhausting!
I want to give a big thank you to
Indigenous, who I worked with on their #worthwearing
styling campaign, for inviting me to attend a panel they were hosting at WWDMagic about eco-branding and for extending a way for me to attend the show. I learned a lot and had an interesting experience taking part in the panel - a story for another post.
Each show brought a different focus of the apparel industry to light so I really wanted to hit them all, and glad I was able to spend at least a little time exploring each one. If I had more notice, I would have taken time off work to experience more.
WWD Magic was at the heart of the Las Vegas Convention Center and I loved seeing new collections from favorite brands as well as checking out up and coming designers. The day was filled with panels, fashion shows, and seminars hosted by bloggers and brand representatives as well as trend forecasters and stylists.
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| Part of the WWD Magic floor |
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| Super smart idea to have a universal charging station. |
Sourcing at MAGIC was all about the supply chain in the fashion industry. Really interesting to see all the fabrics and findings behind favorite brands. The floor was organized by country and there was also a lot of trend forecasting - posters boasting color palettes and inspirations for 2014 were all over the place!
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| Me at Sourcing...and yes, that is water. |
FN (Footwear News) Platform is a huge shoe show and definitely had me drooling. There had to have been millions of beautiful shoes! Expect a lot of beautiful bronze items from Elliott Lucca coming up in the fall - they definitely caught my attention. Really excited for the fun sandals from dv dolce vita - especially if there's going to be a summer hit like last year's Archer.
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| Also really loved the iridescent jewel tones from Rebecca Minkoff! |
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| Kristin Cavallari stopped by to talk about her line with Chinese Laundry. |
The other part of the show was held at the Mandalay Convention Center and included PROJECT, PROJECT Menswear, PROJECT MVMNT, POOLTRADESHOW, Tents at PROJECT, and ENK Vegas.
I wish I could have grabbed more photos at PROJECT MVMNT! The show featured urban culture brands and was really interactive and energetic. I really appreciated how they incorporated art into fashion and each brand was almost like a lifestyle rather than just a business. If I get a chance to go again, I'd love to spend more time there.
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| #ekocycle |
Interesting concept I saw at PROJECT - #ekocycle brought together by Will.I.Am and Coca Cola. #ekocycle is an initiative to use recycled materials in products. They showed phone cases and snapbacks made from recycled plastics and fibers.
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| Phone cases made with recycled material from casemate/#ekocycle |
Didn't see a whole lot of PROJECT Menswear but definitely eye opening to see how many different aspects to the apparel industry are. A lot of buyers, exhibitors, trend forecasters, consumer behavior analysts, media, marketers, business owners…so many people with different interests and focuses come together to make the fashion industry happen and it is really mind blowing.
Tents @ PROJECT featured what seemed to me as being higher end independent brands like Ben Minkoff, J Brand, Billy Reid, Edun, and Vince. ENK Vegas had a lot of popular, youthful brands like Wilfox, Unif, Nicole Miller, Splendid, CC Skye, and Rebecca Minkoff.
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| Inside the ENK Vegas tent |
POOLTRADESHOW was really interesting too - a completely different vibe than the rest of the show featuring a lot of trendy boutique brands like Motel and Jeffrey Campbell. They also had a cash & carry area and I wish I had more time to check out the vendors.
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| Trying out sunglasses by Proof Eyewear made from recycled skateboards at POOLTRADESHOW. |
Took time after the show to check out the WWDMagic reception at the Wynn. The food by Chef James Benson was really good - loved the sweet and spicy goat cheese stuffed peppers and the dessert! The cheesecake macaroons were way better than any other macaron I've ever had.
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| Off to the WWD Magic reception! |
Had a blast at the show and wish I had more time to really take it in.
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| So many totes! And a tee by 213 apparel. |
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| Super psyched about these nail polish strips. Had great wear with the Sally Hansen and OPI ones, hope these are good too! |
I learned a lot about fashion, social media, branding, and have tons of inspiration for upcoming posts, so stay tuned!
