MAGIC MARKET WEEK Recap


     Last month, I had the exciting opportunity to attend Magic Market Week in Las Vegas, NV thanks to Indigenous.  Actually comprised of 9 different apparel trade shows spread over two different locations, my day at MAGIC was really exhausting!  

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     I want to give a big thank you to Indigenous, who I worked with on their #worthwearing styling campaign, for inviting me to attend a panel they were hosting at WWDMagic about eco-branding and for extending a way for me to attend the show.  I learned a lot and had an interesting experience taking part in the panel - a story for another post.

     Each show brought a different focus of the apparel industry to light so I really wanted to hit them all, and glad I was able to spend at least a little time exploring each one.  If I had more notice, I would have taken time off work to experience more.


     WWD Magic was at the heart of the Las Vegas Convention Center and I loved seeing new collections from favorite brands as well as checking out up and coming designers.  The day was filled with panels, fashion shows, and seminars hosted by bloggers and brand representatives as well as trend forecasters and stylists.  

Kiara (Tobruck Ave), Stephanie (Honey & Silk), Tiara (The Dope Girl), and moderator Audrey talking about social media platforms and blogging.

Part of the WWD Magic floor

Super smart idea to have a universal charging station.

    Sourcing at MAGIC was all about the supply chain in the fashion industry.  Really interesting to see all the fabrics and findings behind favorite brands.  The floor was organized by country and there was also a lot of trend forecasting - posters boasting color palettes and inspirations for 2014 were all over the place!

Me at Sourcing...and yes, that is water.

     FN (Footwear News) Platform is a huge shoe show and definitely had me drooling.  There had to have been millions of beautiful shoes!  Expect a lot of beautiful bronze items from Elliott Lucca coming up in the fall - they definitely caught my attention.  Really excited for the fun sandals from dv dolce vita - especially if there's going to be a summer hit like last year's Archer.  

Also really loved the iridescent jewel tones from Rebecca Minkoff!

Kristin Cavallari stopped by to talk about her line with Chinese Laundry.

     The other part of the show was held at the Mandalay Convention Center and included PROJECT, PROJECT Menswear,  PROJECT MVMNT, POOLTRADESHOW, Tents at PROJECT, and ENK Vegas.


     I wish I could have grabbed more photos at PROJECT MVMNT!  The show featured urban culture brands and was really interactive and energetic.  I really appreciated how they incorporated art into fashion and each brand was almost like a lifestyle rather than just a business.  If I get a chance to go again, I'd love to spend more time there.

#ekocycle
   
     Interesting concept I saw at PROJECT - #ekocycle brought together by Will.I.Am and Coca Cola.  #ekocycle is an initiative to use recycled materials in products.  They showed phone cases and snapbacks made from recycled plastics and fibers.  

Phone cases made with recycled material from casemate/#ekocycle

     Didn't see a whole lot of PROJECT Menswear but definitely eye opening to see how many different aspects to the apparel industry are.  A lot of buyers, exhibitors, trend forecasters, consumer behavior analysts, media, marketers, business owners…so many people with different interests and focuses come together to make the fashion industry happen and it is really mind blowing.


   Tents @ PROJECT featured what seemed to me as being higher end independent brands like Ben Minkoff, J Brand, Billy Reid, Edun, and Vince.  ENK Vegas had a lot of popular, youthful brands like Wilfox, Unif, Nicole Miller, Splendid, CC Skye, and Rebecca Minkoff.  

Inside the ENK Vegas tent
     
     POOLTRADESHOW was really interesting too - a completely different vibe than the rest of the show featuring a lot of trendy boutique brands like Motel and Jeffrey Campbell.  They also had a cash & carry area and I wish I had more time to check out the vendors.  

Trying out sunglasses by Proof Eyewear made from recycled skateboards at POOLTRADESHOW.
     
     Took time after the show to check out the WWDMagic reception at the Wynn.  The food by Chef James Benson was really good - loved the sweet and spicy goat cheese stuffed peppers and the dessert!  The cheesecake macaroons were way better than any other macaron I've ever had.  

Off to the WWD Magic reception!

     Had a blast at the show and wish I had more time to really take it in.

So many totes!  And a tee by 213 apparel.

Super psyched about these nail polish strips.  Had great wear with the Sally Hansen and OPI ones, hope these are good too!

     I learned a lot about fashion, social media, branding, and have tons of inspiration for upcoming posts, so stay tuned!

January: National Slavery and Human Trafficking Prevention Month


I know I've let the whole month slip by, but the new year brought a lot more changes and stress than I anticipated.  I've been taking it day by day, trying to find motivation to improve myself, my writing, and my life.  I hope to stay accountable to my goals by sharing my progress and thoughts here.

January was declared National Slavery and Human Trafficking Prevention Month.  The majority of Americans would agree that slavery is wrong and are glad it has been outlawed, but that same majority may not know how prevalent forced labor and human trafficking are in modern times.

Photo credit: Powerhouse Museum Collection

It is estimated that between 12 and 27 million people globally are victims of human trafficking or forced labor.  It is hard to pin down since most of these cases go unreported.  This includes not only manufacturing, but also labor in nail salons, restaurants, agriculture, and domestic servitude.  Many of those workers are forced into sexual exploitation.  Even more unnerving is that half of forced labor victims are children.



Slavery doesn't just mean unpaid workers that are tied up or chained down, physically unable to escape under pain of death, as was taught in history classes.  Sometimes forced laborers get paid, but not paid nearly enough.  They feel trapped due to threats on their families and have been defrauded by labor brokers promising a better life.

Labor brokers facilitate the connection between workers and the industry.  These operations are often very informal and brokers can charge exorbitant recruitment or placement fees, misrepresent terms, withhold important documents, or even give out fake licenses to a vulnerable and unwitting migrant worker.



In September 2012, the US Department of Labor reported that 134 goods from 74 countries were produced with a significant incidence of forced labor, child labor, or both.  That is up from 122 goods in 58 countries reported in 2009.  Forgive my concern when vague company policy and sketchy counterfeit goods make me wonder if an 8 year old's legs were broken so she couldn't play outside and could instead finish the garment.

From fires in Bangladesh apparel factories to labor on cotton fields and cocoa fields in Uzbekistan and West Africa to tomato and citrus fields in Florida, to Burmese migrants in the seafood industry in Thailand, it is clear that forced labor is a global issue.  But what can be done to stop it?

Change can happen by consistently taking small steps.

Next time you go shopping, keep an eye out for fair trade labels or at least try to avoid brands that have been known to break the rules.  As much as I love a low price point, Forever 21 has broken labor laws and skirted intellectual property rules over and over.  They keep getting away with it because people keep shopping there.  Free2work has a breakdown of the supply chain and eco-conscious decisions of other popular brands here. They even have a mobile app (for Android and iPhone) to assist you in making better choices while you're on the go.

Petitioning for more transparency in the supply chain is another way to make change.  ChainStoreReaction allows you to send messages to different companies inquiring about their supply chain policies and the responses get posted.  California has passed laws requiring a public display of the commitment to evaluate and address risks of human trafficking and slavery, that audits are performed to evaluate compliance with standards, certification by suppliers that materials used comply with slavery and human trafficking laws in the country or countries in which they do business, that they maintain internal accountability standards and procedures for employees or contractors that fail to meet standards, and that they train employees on human trafficking.  While the system isn't perfect, it is a step in the right direction.  One of my favorite brands, BCBGMaxAzria follows this.  


If you see something, say something.  It may be difficult to tell but if you suspect forced labor or child labor at a neighborhood restaurant, nail salon, or wherever - report the incident to the Coalition to Abolish Slavery and Trafficking (CAST) 888 - 539 - 2373.  They can look into the incident and work with law enforcement to sort out the problem.

Most importantly - remain informed.  I've shared some information here but there is a lot more out there - check out the International Labor Rights Forum, Humanity United,  or any of the links I've cited above.

Spotlight On: Green Apple Active athletic apparel


     Now that my first cold of the New Year is done with, I can get back to my (non) resolutions.  Getting more active, making better food choices, and making more sustainable choices are on my list of (many) things to do this year.  I've figured out that cute work-out clothes motivate me to get moving so gone are my old basketball shorts and ratty t-shirts.  I've incorporated cute shorts, dri-fit tanks, and fun colored sports bras to my work-out wardrobe.  

     Thanks to credit at Ideeli*, I shopped one of their athletic apparel blowout sales and ended up with a Green Apple Active sports bra.  Green Apple Active is a California based athletic apparel brand encouraging an "eco active lifestyle for free souls". 





     The bra is made of mostly bamboo fabric and comes with removable molded cups.  Most of my current sports bras do not have molded cups, but I do like the extra protection from friction or frigid weather. 


     The thick, cross-backed straps give great support and shock absorption to keep me comfortable throughout my whole work out.  I love that they use bamboo fabric because, in my experience, it is very soft and comfortable.  


     I am disappointed that the item is "designed in Manhattan Beach, CA" yet also "Made in China".  Because of this, I requested further information from Green Apple Active.  Cristofer, CEO/VP and Creative Director of the company let me know that they used to be produced in California but the factory was forced to close due to lack of workers.  There are still garments produced in the Arizona and some in Mexico, however production of certain garments has moved to a facility in China.

     The other day, they tweeted about an upcoming sale and I am pleased to have more information.  From now until January 18, 2013, you can get 25% off your order with promo code "BAMBOOLOVE".  Other than their website and Ideeli/other flash sale sites, Green Apple Active can be found at various yoga studios or retailers.  Check their retail locator for more information.  

     Does anyone have any eco-friendly athletic apparel suggestions?

*This link contains a referral invite.  If you sign up with this invite and make a purchase, I will receive a $25 Ideeli credit.

Visiting the Ethel M Chocolate Factory and Cactus Garden


     The Ethel M chocolate factory has been located in Henderson, Nevada since the brand's start in 1981.  I remember being in elementary school and taking a field trip to check out their factory tour and bringing home some delicious goodies.  The current factory tour is self guided - giving the opportunity to read information and look inside the factory at a comfortable pace - complete with chocolate tasting at the end.

They even use some of the original equipment!
     The property that houses the factory and retail store also contains a cactus garden and solar power garden.  For the winter season, the cactus garden was decorated with LED holiday lights.  The solar power harvested during the day can support factory production.  

This looks crazier than it was.

     I was able to take the factory tour and visit the holiday cactus garden last month.  I was even able to meet Santa Claus!  


     While not certified Fair Trade, Ethel M chocolates place an importance on fair principles.  Ethel M is owned by Mars Inc. but remains committed to producing in small batches, not using preservatives, and using quality ingredients.  They also place importance on the source of those ingredients: 


     The store also sells "myCocoaPaper" items - paper products made partially from cocoa tree bark.  The myCocoaPaper brand closed it's doors but has been re-branded and can be found at the CocoaVia (also owned by Mars Inc.) website.


     I left with a custom picked box of some of my favorite treats. 



     The holiday light display has ended for the season but the cactus garden and factory tour are available daily.  For more information, check the Ethel M website.

Spotlight On: A Scarf #worthwearing by Indigenous


     Following Kelsey Timmerman's suggestion of wearing "one story a day",  I'm sharing a recent outfit of the day.  This scarf, sent to me by Fair Trade USA Certified eco-fashion company, Indigenous as part of their #worthwearing campaign, is made of 100% organic cotton.  I love the rich red-wine color (called Zin) and the funky fringe makes it a unique item in my closet. 

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     Over the weekend, I had to run a bunch of errands including dropping off eBay items at the post office, grocery shopping, picking up lunch for my family, and Christmas shopping.  I paired the scarf with jeans and a white tee during my trek around town.  Luckily, the weather here in Vegas is pretty mild during the day so I was able to make it more of a fun, off-the-shoulder accessory.

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Tassel Scarf c/o Indigenous, Tee Shirt by James Perse, Forever Skinny jeans by Jessica Simpson, Cally Moccasins by Minnetonka, Hawthorne Wallet by Hayden-Harnett

     The scarf also looks really great worn around the neck for warmth!  It's also very comfy and warm - I wish I had this scarf during those frigid Chicago winters in college.  I'd probably pair it with my favorite leather jacket and black booties in the evening, for something warmer and dressier. 

     Each garment produced by Indigenous comes with a QR code on the tag.  This QR code can be scanned to find out more about the origin of the garment.  The tag on my scarf took me to this page:  http://www.fairtracetool.com/profile/innercityopportunity/.  I learned about Berta, an artisan in Peru who assures that my garment is made by workers who enjoy their job.  She loves design and is truly an artist, as simply producing isn't enough.  I really appreciate how Indigenous keeps the consumer connected to the producer.

Tags on my Tassel Scarf

     As I discussed in my last post, being Fair Trade USA Certified is a big deal since it requires both a monetary commitment, commitment to rigorous standards, and testing of ethical commitment.  The retail price of this scarf is more than some comparable looking scarves, but being 100% organic cotton makes it more comfortable and longer lasting than an acrylic or other synthetic scarf.  The price is about the same as scarves of similar material, but the clear commitment to using organic and cruelty free fabrics as well as fair trade practices make it #worthwearing to me.  

     Indigenous also makes luxe sweaters and coats made from cruelty free alpaca wool.  Learn more about why they choose alpaca wool from Christie at icanstyleu.  Check out the Indigenous website for more information and to shop their products - they are having a 30% off sale with guaranteed Christmas delivery if you order by December 19 and use promotional code "GIFT30" at checkout!